Transcultural Fandom and the Globalization of Hallyu

저자 : Keith Howard, Nissim Otmazgin, Gil-Sung Park

판형 : 신국판(양장) 면수 : 264 쪽

발행년월일 : 2019-11-05

ISBN : 979-11-90205-14-6 93330

단행본 

가격 : 25000

많은 한류 연구는 민족지적·해석학적인 접근이며, 한류에 쓰인 원내용·이미지를 우선시하는 경향이 강하다. 그러나 한류를 많은 팬에게 보급하는 역할을 하는 생산과 보급망에도 주목할 필요가 있다. 실제로 한류 네트워크에 대한 이해는 오랜 유럽-미국 중심 소비 및 생산 설명에 대한 도전일 수 있다. 이 책은 종합적이고 학제적인 정체성을 세우려는 한류 연구의 한 시도이다. 이 연구는 이웃 국가들에 대한 한류의 전파와 수용에 대해 최신 정보를 제공하고, 한류 열풍의 최근 발전, 특히 뉴미디어 분야와 한국의 문화 외교에 대한 관심의 증대에 관해 몇 가지 상황을 언급하고 있다.

 

It is of note that many of the available studies of Hallyu take an ethnographic and interpretive approach and show a strong tendency to prioritize analysis of the textual content and images used in Hallyu. But there is a need to take more notice of the networks of production and dissemination, which are responsible for making Hallyu products available to fans. Indeed, understanding Hallyu networks potentially challenges long dominant Euro-American-centric accounts of production and consumption. Hence, this book is part of the attempt to build a comprehensive and interdisciplinary identity for Hallyu studies. It provides an updated account of Hallyu’s traffic and acceptance in countries outside Korea’s immediate neighbors, and references some of Hallyu’s recent developments, notably its alignments with new media fields and with the growth of Korea’s interest in cultural diplomacy.

Preface … 5
• Gil-Sung Park, Nissim Otmazgin and Keith Howard
Introduction: Fandom Formation and the Globalization of Hallyu ……….. 11
• Gil-Sung Park and Nissim Otmazgin
Who are the Swedish K-pop fans? Revisiting the reception of hallyu
in post-Gangnam Style Sweden ……………………………………………… 27
• Tobias Hübinette
Between realities and artefacts:
An analysis of the impact of Hallyu in Romania ………………………. 49
• Valentina Marinescu
K-pop Fandom in Germany: A micro and a macro perspective …………….. 67
• Ute Fendler
Midwestern U.S. Hallyu Fans: “Black American, Heart Korean” …………. 95
• Sherri L. Ter Molen
“Becoming-a-fan” stories: Hallyu in Australia …………………………………. 127
• Sarah Keith
Fan Entrepreneurship: Fandom, Agency,
and the Marketing of Hallyu in Israel ……………………………………. 155
• Nissim Otmazgin and Irina Lyan
Japanese Webtoon: Digitalizing and Marketing Manga Online
Using South Korean App Designs ………………………………………… 181
• Ingyu Oh and Bonwon Koo
Hallyu as Sports Diplomacy and Prestige Building …………………………… 207
• Jonson N. Porteux and Kyong Jun Choi
Conclusion: Writing Hallyu, Defining Fandom ………………………………… 231
• Keith Howard
Index … 257
Biographical Sketches of Contributors … 261

저자 : Keith Howard

Keith Howard is Professor Emeritus and Leverhulme Emeritus Fellow at SOAS, University of London. He has written or edited 20 books, 170 academic articles and 195 book/music reviews. He was editorial chair for the SOAS Musicology Series (Ashgate/Routledge) for nine years (2008–2017), and founded and managed the SOASIS CD and DVD series as well as Open Air Radio.... more

저자 : Nissim Otmazgin

Nissim Otmazgin is Professor in the Department of Asian Studies and currently the Director of the Institute for Asian and African Studies at the Hebrew University of Jerusalem. His work centers on contemporary media production and dissemination and he is the author/co-editor of 6 books and over 25 academic articles on media industry, media policy, and cultural diplomacy in South Korea and Japan.... more

저자 : Gil-Sung Park

Gil-Sung Park is Professor in the Department of Sociology at Korea University, where he was also Provost and Dean of the Graduate School. He served Founding Chairman and President of the World Association for Hallyu Studies during 2013–2017. He has authored or edited numerous books on globalization, economic sociology, social conflict, business ethics, and political economy.... more

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