This book will provide some highlights of the evolution that is changing the traditional “best” organizations of mass production era to “any” organization of mass customization age. The main emphasis will be on the managerial concepts that are necessary in developing and operating mass customization organizations. In order to be successful, “any” organization needs to retain the economic price and cost possible from mass production. At the same time, customized demand from individual customer needs to be handled at the internet speed and be fulfilled at the off-the-shelf speed of local distribution.
chapter 01
Introduction to Mass Customization
chapter 02
Patterns of Mass Customization
chapter 03
Economics of Mass Customization
chapter 04
Modularization and Mass Customization
chapter 05
Product Configuration in Mass Customization
chapter 06
Flexible Production System
chapter 07
Supply Chain System in Mass Customization
chapter 08
Customer Relationship Management(CRM) for Mass Customization
chapter 09
E-Commerce Infra Structure
chapter 10
Mass Customization in Service Industries
chapter 11
Managing in the World of Mass Customization
저자 : Yu – Sang Chang
Bohun Professor of ManagementKorea University Business School... more